The Programmatic Media Senior Specialist is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native and audio campaigns. Youll work cross-functionally with Media Planners and Regional Marketers, to align the programmatic strategy with business objectives through innovative programmatic execution.
What we look for:
· 4+ years of hands-on experience in Programmatic Media, agency management a plus.
· Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
· Experience onboarding and scaling a DSP and ad server.
· Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights.
· Experience in B2B marketing, demand generation, and brand media is highly preferred.
· Content syndication media management experience is a plus.
· Excellent collaboration and communication skills to work effectively across teams.
· Proven experience in a fast-paced environment.
digital marketing Programmatic Media B2B marketing
· Support global programmatic media execution to achieve brand awareness and demand generation goals.
· Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives.
· Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap.
· Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies.
· Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations.
· Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies.
· Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity.
· Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience.
· Utilize industry tools like Moat, IAS, and DoubleVerify to support brand safety, viewability, and fraud prevention efforts.
· Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities.
· Maintain and share best practices while supporting operational excellence for the channel.
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