Job Description

Digital Content Strategist Location Baton Rouge, LA (Westminster area) : Mary Bird Perkins Cancer Center is Louisiana's leading cancer care organization, caring for more patients each year than any other facility in the region. And with strategic hospital and physician partnerships, we are delivering on our mission to improve survivorship and lessen the burden of cancer. Mary Bird Perkins and its partners work together to provide state-of-the-art treatments and unparalleled collaborative, comprehensive cancer services. This culture of innovation helps attract the best cancer minds in the country, from expert physicians and highly specialized scientists to forward-thinking leaders in supportive care and other disciplines. Together, with our hospital and physician partners, we are one-hundred percent focused on cancer care. Why Join Us? We are looking for talented and highly-motivated individuals who demonstrate a natural desire to support the meaningful work of community oncologists and the patients we serve. : SCOPE OF POSITION : Mary Bird Perkins Cancer Center is seeking a creative and strategic Digital Content Strategist to join our Marketing & Communications team. This role is responsible for developing and executing digital content strategies that elevate the brand, promote service lines, and amplify the voice of our physicians. The ideal candidate is a strong storyteller with a passion for social media, video production, and digital marketing. This position will play a key role in driving engagement, supporting paid media initiatives, and expanding our digital presence. ESSENTIAL FUNCTIONS: 1. Social Media Strategy & Content Creation 2. Video Production & Editing 3. Support for Paid Media & Marketing Initiatives 4.Performance Tracking & Optimization QUALIFICATIONS: Bachelor's degree required, preferably in marketing, communications, public relations, journalism or related field. Minimum of two years' experience in digital communications or related field preferred. Proven experience managing social media platforms and creating content. Strong podcast, video production and editing skills, with experience using editing tools and software. Excellent written and verbal communication skills. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve). Creativity, attention to detail, and the ability to multitask in a fast-paced environment. Familiarity with social media analytics tools and trends (e.g., Sprout Social, Google Analytics).

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